|
|
Voluntary simplicity and second generation
Kolářová, Marta ; Jančaříková, Kateřina (advisor) ; Andreska, Jan (referee)
Starting point. Voluntary simplicity is a form of lifestyle. Its typical feature is selection intensity in all areas of human life. Severity of voluntary simplicity lies in self-control of consumer behavior in the daily confrontation with the media pressure, which is oriented at a high rate of consumption. The task of this thesis was to find out if people raised in voluntarily simple families keep living this way, or if they turned away from this lifestyle and joined the high consumption society. Methods and results. Research included 40 respondents who met the requirement that voluntary simplicity was part of their upbringing. Addressed were people from alternatively living groups (preppers, ecovillages, macrobiotics, minimalists, forums dedicated to maternal education and child care, and other groups possessing forums on an alternative way of life of voluntary simplicity). The investigation was conducted by a questionnaire which was distributed electronically among respondents. We found that 13 out of 40 respondents (32,5 %) fully met our stated profile of voluntary simplicity. Relative frequency of responses from all respondents that meet the requirements of modest behavior amounted to 74,3 %. Hypothesis H1 predicted that the influence of upbringing in a voluntary simplicity will make respondents prefer...
|
|
|
Voluntary simplicity and second generation
Kolářová, Marta ; Jančaříková, Kateřina (advisor) ; Andreska, Jan (referee)
Starting point. Voluntary simplicity is a form of lifestyle. Its typical feature is selection intensity in all areas of human life. Severity of voluntary simplicity lies in self-control of consumer behavior in the daily confrontation with the media pressure, which is oriented at a high rate of consumption. The task of this thesis was to find out if people raised in voluntarily simple families keep living this way, or if they turned away from this lifestyle and joined the high consumption society. Methods and results. Research included 40 respondents who met the requirement that voluntary simplicity was part of their upbringing. Addressed were people from alternatively living groups (preppers, ecovillages, macrobiotics, minimalists, forums dedicated to maternal education and child care, and other groups possessing forums on an alternative way of life of voluntary simplicity). The investigation was conducted by a questionnaire which was distributed electronically among respondents. We found that 13 out of 40 respondents (32,5 %) fully met our stated profile of voluntary simplicity. Relative frequency of responses from all respondents that meet the requirements of modest behavior amounted to 74,3 %. Hypothesis H1 predicted that the influence of upbringing in a voluntary simplicity will make respondents prefer...
|
|
|
Voluntary simplicity related to veganism
KYSELOVÁ, Jitka
The bachelor thesis presents two lifestyles/philosophies - voluntary simplicity and veganism. The aim of the research part was to find out whether people, who consider themselves vegans and agree with vegan philosophy, know the term of voluntary simplicity and whether their lifestyle is in accordance with the selected characteristics of this concept. A survey had been conducted and the results showed that one third of the vegans is familiar with the term of voluntary simplicity. However, most of the vegans are aware of its characteristics (values and attitudes). In addition, a majority of vegans find their lifestyle more modest in comparison with other people. Two thirds of vegans act pro-environmentally in their everyday life. Also, vegans are frequently involved in voluntary organizations and they often take disadvantaged groups into consideration.
|
|
|
Compability of luxury and the concept of simple living
Soukupová, Barbora ; Machková, Hana (advisor) ; Tisovski, Marija (referee)
Is luxury consumption incompatible with simple living? ... or not? For most of the people the question and the answer are obvious. On the first sight, it seems that there is no compatibility at all. How can luxury that is often connected and used as a synonym for opulence, excessive useless things and so on be even placed in one sentence with such a frugal concept as simple living? The purpose of this thesis is to define the framework and the issues that arise when putting the two concepts together. The findings of the thesis can be treated in deeper research that can follow and be inspired by this thesis. In order to prove and explain the analytical part, the findings are applied on real life examples. The theoretical part defines what luxury is, what its specific attributes are and why it stands apart from the "traditional" marketing approach. What is more, the impact of internalization and globalization on the luxury products and services is particular and cannot be treated in the same manner as for the mass consumption brands. The second analytical part treats the concept of simple living, the common misunderstandings and the philosophy of the concept. The two concepts are then put together in order to search for some for the points in common and the incompatibilities. The last chapter is dedicated to a practical illustration of the theory stated. Five star spa hotel and forest retreat Chateau Mcely is used as an example of luxury meeting simple living in some areas. The hotel is briefly introduced starting with the history of the building and then the modern history of the today's hotel after it was acquired by the actual owners, Inéz and James Cusumano. The mission statement and the principal idea of the project are detailed same as is the marketing mix of Chateau Mcely. And finally, the sustainability and ways of creating it are presented in order to underline the symbiosis of luxurious hotel and simple living, at least in some domains.
|
guest ::
